The Art (and Science) behind Udderlicious’ success
Saying that Udderlicious sells ice cream is seriously underplaying what they actually offer. It’s like the difference between a patisserie and the basic cake section in your local supermarket – it just doesn’t do it justice.
Every scoop is a serious flavour sensation, and it only takes one bite for you to realise just how much creativity and passion goes into creating every delicious treat they have on offer…and to see why customers just keep on coming back for more.
There’s something genuinely special going on here, and it’s a big part of why this franchise opportunity is so exciting. So, to help you understand just what it could all mean for you, I reached out to the Udderlicious team to find out a few of the secrets behind their success.
The Art – creativity meets community
The Udderlicious team don’t just dream up flavours in a back room somewhere – though that’s where it all started, of course, and they are absolutely brilliant at it. You have your classics, like Vanilla, Chocolate, and Pistachio, of course, and those will never go out of fashion, but you also have wonderful creations such as Baklava, Apple Crumble, and Black Sesame & Miso – all of which have been specials at their London shops in the last couple of months.
What is really clever is how they invite their customers to be part of the creative process, too.
Customers suggest their dream flavours, and the best ideas become the featured Flavours of the Month. This not only leads to some really exciting, new flavour ideas – it also makes their customers feel like part of the creative process. It’s exactly the kind of community engagement that turns first-time visitors into passionate fans who keep coming back for more, and bring their friends with them!
Follow the Udderlicious Instagram page to see all the very latest additions.
The Science – perfecting every detail
After choosing some new combos to work with, every single flavour goes through a rigorous process of testing and experimentation to test if – and how – it can work. The team carefully work out proportions and select ingredients to get that perfect taste and texture, and also ensure that they are carefully accounting for calorie content and any allergens that are included.
That also make sure every flavour can easily be replicated across any location. Not every flavour idea passes this testing process, of course, but more often than not, the result is some irresistible new treat being added to their already extensive offerings.
Art + Science = Magic!
The results speak for themselves – the Udderlicious team has now developed more than 200 different ice cream flavours, all of which pack some serious wow factor.
What impressed me even more, however, is that they put every single recipe into a comprehensive digital recipe book that’s available to all franchisees. It’s not just a great online tool, it’s a complete road map to success for everyone in the Udderlicious franchise, available whenever and wherever they need it. No guesswork, no inconsistency, just proven recipes that work.
It’s a huge part of everything Udderlicious does to support its franchisees. When you join Udderlicious, you’re not just buying into a brand, you’re gaining access to years of expertise, a library of tested and perfected recipes, and the ongoing support of a team that’s genuinely invested in your success.
Ready to learn more?
Wondering how an Udderlicious franchise could fit into your plans for 2026 and beyond? Then, let’s chat! Just click the Schedule Call button at the top of this page to set-up an informal, no pressure chat.