Spring has arrived and Udderlicious is making the most of every sunny moment!

There’s a particular kind of magic that happens when the weather turns and people suddenly remember that ice cream is one of life’s great pleasures. I mean, it’s a delicious treat all year round – especially when it’s a boutique luxury offering such as those on offer at Udderlicious – but it’s definitely something on people’s minds now more than ever. If the last month across the four Udderlicious shops is anything to go by, quite a lot of people had the same idea!

Camden, Islington, Crouch End, and Covent Garden have all had a brilliant March, but it’s the Camden shop – the newest addition to the Udderlicious family – that deserves a special mention, as it was their strongest month since they opened last year. They’re now ahead of where forecasts put them, and I’m sure this is just the beginning. As the warmer months roll around, they’re going to enjoy not only a flurry of tourists, but also a loyal, local customer base who has already gotten a taste for what they have to offer.

A winning formula

It would be easy to look at Camden’s record month and put it all down to good timing – a new shop finding its feet just as the seasons change – but that’s not quite the whole story. The other 3 shops all had strong months too, and they’ve been around long enough to know all the seasons.

What this last month has shown is that the Udderlicious model works. You can’t underestimate the role warmer weather has played, of course but what really keeps customers coming back for more goes a lot deeper.

First and foremost, of course, is an exceptional product.

Udderlicious doesn’t just make ice cream, it makes great ice cream. So good it often surprises people – flavours they didn’t expect to love, and combinations they wouldn’t have thought of themselves which suddenly become new favourites.

Second, is the customer experience.

Every shop has that warm, joyful, utterly distinctive Udderlicious atmosphere making it the kind of place that puts a smile on your face the moment you walk in. Smiles matched by their friendly staff and customers.

Put those things together, and you don’t just have a great month. You have a great business whatever the weather.

If you’re not already following Udderlicious on Instagram, you really are missing out, and I say that as someone who genuinely looks forward to seeing them on my feed myself.

What they post is a far cry from the generic marketing you see from too many brands these days. It’s a real window into what make Udderlicious so distinctive.

Every new flavour gets its own moment: photographed against bespoke artwork, styled with all the colour and personality that makes Udderlicious so immediately recognisable. It’s genuinely one of the most joyful accounts on the platform, and it does something that most food brands struggle to pull off: it makes you want to get off your phone and go and actually buy something.

If you’re considering an Udderlicious franchise, you might want to think more about what that might mean for you. This isn’t a brand where you’re out there alone trying to drum up local interest. You’re backed by a feed that already has people excited, already has them sharing posts with friends, already has them saying “we should go there”.

That visual energy is one of the most powerful tools in the Udderlicious arsenal, and, with those great March figures now in, the proof really is in the (ice cream) pudding!

This month’s new flavours are a perfect example:

Pictured, left to right: Lemon Cheesecake, Ice Cream Cake, Piña Colada.

I especially love this reel: Submit your flavour for a chance to win free ice cream. Maybe you’d like to suggest your own?

Follow along and see for yourself why Udderlicious looks as good as it tastes: Follow @udderliciousldn

It really is what this opportunity is all about. Not just a way to own a business, but a way to own one you – and your customers – can instantly fall in love with.

Worth a conversation, maybe?